A: 

With the Adobe Flash Player.

Inshallah
+1  A: 

Check out Scribd (http://www.scribd.com) if you're interested in quickly having something like this on your site.

Michael Mior
+1  A: 

More specifically it looks to be Adobe FlashPaper, a technology built on Flash that gives you a kind of embeddable PDF, but without using iframes. Apart from exact layout capabilities, the major advantage is printing.

David