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views:

149

answers:

5

We have a domain and now we need to setup an online store. Which is better for search engines and for people (easy to remember, etc.) - a directory (site.com/shop/) or a subdomain (shop.site.com)?

A: 

In my opinion a sub-domain is better to remember, but normally to this cases we use a directory.

Nathan Campos
+1  A: 

You could use both, and just redirect to one of them. Like, if you go for shop.site.com put a redirect from site.com/shop/.

Personally i prefer to use a subdomain because it "feels" cleaner and easier to remember, but i am not sure what search engines think is the best (if they actually think one is better than another)!

dr. squid
+1  A: 

Subdomain is the best option. Easy to remember, well organised (regarding file structure), and has no disadvantages regarding SEO (many multinational companies use it)

yoda
A: 

I personally like paths much better. Also, I'm quite sure that normal people have become used to the "www.something.tld" pattern - it is the usual way of communicating a web address in everyday life. I would bet that the majority of people would not know what a subdomain is, or how to type it into a browser. The organizing argument doesn't count in my opinion, as any kind of file structure can be achieved with directories and subdomains alike (at least in Apache).

Pekka
A: 

store.site.com is a MUCH better solution.

Generally regular users don't CARE about your URL, they just type in "site" into Google.

Then they click.

As long as your store has a prominent place on your site, it won't be a problem.

Apple does this very well:

http://store.apple.com

A subdomain also keeps your "sales" apart from your "content" which different avenues in most businesses.

Atømix