The reserved words of ANTLR v3 are:
Keyword | Description
---------+--------------------------------------------------------
scope | Dynamically-scoped attribute
fragment | lexer rule is a helper rule, not real token for parser
lexer | grammar type
tree | grammar type
parser | grammar type
grammar | grammar header
returns | rule return value(s)
throws | rule throws exception(s)
catch | catch rule exceptions
finally | do this no matter what
options | grammar or rule options
tokens | can add tokens with this; usually imaginary tokens
import | import grammar(s)
See: http://www.antlr.org/wiki/display/ANTLR3/ANTLR+Cheat+Sheet (at the end of the page)
Don't know of a "naming convention" w.r.t. rules (other than they should start with a lower case, which is not convention, of course...).