Ae you sure this is specifically to do with the template tag?
It sounds like the project_name directory is not on your python path. The output on the error page should show your current python path, so you can check if it is as expected.
Read this to learn how to fix it: http://djangotricks.blogspot.com/2008/09/note-on-python-paths.html
Andy Hume
2010-01-17 17:38:36