how do i multiply two cells by their names?

Question

if one cell is called ALEX and the other is called ALEXALEX (instead of A1 and A2)., how do i multiply them such that i just enter a formula like C1 = AlEX * ALEXALEX instead of A1*A2?

Answer 1

That's actually the way you do it.

= ALEX * ALEXALEX

Am I missing something?

Answer 2

In C1 typing = ALEX * ALEXALEX works fine for me.