I'm playing with Magento and I figured out how to create multiple websites and stores and store views, but when I go back to the home page it certainly doesn't look as cool as the Magento Demo (http://www.magento-mall.com/). Are the tabs something they did in the HTML and the store domains are really masking to the ugly store URL?
Example:
- www.kayferg-store1.com => masks to beta.kayferg.com/magento/index.php/?___store=[STORE1]
- www.kayferg-store2.com => masks to beta.kayferg.com/magento/index.php/?___store=[STORE2]