Here's my answer from this question: http://stackoverflow.com/questions/102215/expires-in-http-header-for-static-content-how-to
@ECHO OFF
REM ---------------------------------------------------------------------------
REM Caching - sets the caching on static files in a web site
REM syntax
REM Caching.CMD 1 d:\sites\MySite\WWWRoot\*.CSS
REM
REM %1 is the WebSite ID
REM %2 is the path & Wildcard - for example, d:\sites\MySite\WWWRoot\*.CSS
REM _adsutil is the path to ADSUtil.VBS
REM ---------------------------------------------------------------------------
SETLOCAL
REM *******
REM SET THIS TO POINT TO adsutil.vbs - TYPICALLY c:\inetpub\adminscripts\adsutil.vbs
REM *******
SET _adsutil=D:\Apps\Scripts\adsutil.vbs
FOR %%i IN (%2) DO (
ECHO Setting Caching on %%~ni%%~xi
CSCRIPT %_adsutil% CREATE W3SVC/%1/root/%%~ni%%~xi "IIsWebFile"
CSCRIPT %_adsutil% SET W3SVC/%1/root/%%~ni%%~xi/HttpExpires "D, 0x69780"
ECHO.
)
Which sets the caching value for each CSS file in a web root to 5 days, then run it like this:
Caching.CMD 1 \site\wwwroot\*.css
Caching.CMD 1 \site\wwwroot\*.js
Caching.CMD 1 \site\wwwroot\*.html
Caching.CMD 1 \site\wwwroot\*.htm
Caching.CMD 1 \site\wwwroot\*.gif
Caching.CMD 1 \site\wwwroot\*.jpg
Kind of painful, but workable.
BTW - to get the value for HttpExpires, set the value in the GUI, then run
AdsUtil.vbs ENUM W3SVC/1/root/File.txt
to get the actual value you need