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I'm managing the implementation of Single Sign-On functionality into a suite of websites and want to create the best possible solution for our users.

I would prefer that each user get a Profile Page that has the URL format:

http://website/<username>

But I also need to deliver content from that location, for example:

http://website/news

I can't see how to distinguish usernames from content pages without white-listing every possible content location or placing content in a sub-directory, as in:

http://website/content/news

But this creates unusable URLs for marketing and memorizing, which is why I also want to avoid sub-domains.

I can see that Twitter and Facebook implement this format, ie:

http://twitter.com/help
http://twitter.com/helper

One is a content page, the other an user.

How could this be done without hitting the issues I've mentioned?

Many thanks,

Kevin