Best Shareware Price

Question

I know that this question is too generic but yet, Which is the price you think a shareware buyer is most inclined to pay.

I know (from my experience) that $9.95 is scary low. Even you product is a killer in its niche, people refuse to buy it at such low cost.

I sell at $19.95 but I believe even more can be achieved.

So far I only have a marketing research over 10 000 users who bought 300 different pieces of shareware soft and the price curve showed that the $29.95 is the psychological barrier. If it is between $15 and $30 you have a chance to sell. Over $30 only highly specific (such as CAM, CAD, Airplane, etc.) software is sold.

What do you think?

Answer 1

Well considering you are selling MTG tools, why don't you make it the price of a standard pack. That would chime well with your potential customers.

Also: Relevant reading

Answer 2

Our products range from $29.95 to $159 for a single user license. I can assure you there is no correlation between the unit price of our products and the total revenue we get from each of these products. When setting your price, you need to look at what your product offers, what your competitors offer, what your competitors charge, what the market will bear, and whether you want to be the cheap alternative or the premium alternative.

Whether $19.95 is cheap or expensive depends on all those factors. You can't say that $19.95 is expensive for an iPhone app without knowing what the app does and who uses it. The fact that many apps sell for 99 cents is irrelevant. If you make an app that saves professionals in a particular vertical market one hour of non-billable time per week, and those professionals bill at $100 per hour, then your app is theoretically worth $5200/year. Then $99 for your iPhone app suddenly looks cheap.