"have an idea what SOA Governance is all about?..."
Andrew Ferrier's response answers this question pretty well. Like any other asset (if you look at services that way), services governance is about controlling the asset. It's similar to code management except on an enterprise level and generally by the business. Access control, versioning, ownership, etc... are all concepts in this space.
"Can a project built on SOA platform be successful without applying SOA Governance?"
That will depend upon your definition of success. However, if you mean can you successfully deploy SOA into an enterprise without governance (with little to no regard on how the service will be managed after it's in production), the answer is a resounding "Yes". Just be aware that at some point in the future, a deployed service in an enterprise WILL eventually be discussed with respect to re-use, accessibility, and ownership (to name a few). That's where governance comes in and you will have to do it manually.