From the perspective of a software developer, given both opportunities, what are the benefits to either of the following:
1: Start a new software development company with like-minded programmers
or
2: Start a new group within an established software company
Assume that both would involve work in the same technical domain, and that Option 1 means a significant ownership stake in the company (e.g. not a wholly-owned subsidiary or something).
I imagine Option 1 would involve more non-technical (business, marketing, etc) work, but then you probably get more freedom to do things your way? Option 2 probably involves less risk, but then do you really get do to things the way you want to? And there's the motivation of actually owning what you work on.
Anybody have experience with both?