Since a couple of years I do not trust any reviews, whether it's about hardware, software, books or anything else. There is now too much discrepancy between a review and a practical experience. It goes both ways: things that generally have good reviews turn out to be a disaster, and items with poor review often happen to be something marvellous.
Only comments in forums and blogs may shed some light, especially if the pattern is the same throughout international resources.
You definitely can't trust reviews of cell phones any more, doesn't matter who writes them. Everyone has his agenda these days.
As for Amazon, well, the last time I read a guy give one star to a Samsung smartphone because he only saw 6 Mb of available memory while there was a 4 Gb memory card shipped along (numbers can not be precise since it was a few months ago). So he obviously could not tell apart internal memory and memory card. If such monkeys are allowed to write reviews, then what kind of trustworthiness can you expect?
Trust the words of people you know or whose reputation you do not question, not just any guy who runs a review site or blog.
Reviews of books can also be very subjective, the opinion of the reviewer will depend on his background and experience. For instance, I have heard comments from some people that they find the C++ book of Stroustroup to be complicated and for the most part unreadable, while I personally love it and consider it to be a high quality work. So, who is right then?