Emphasize that TDD is a paradigm shift for developers. If you are standing up a new team, realize that it will take up to six months to get the team fully effective as TDD practitioners. Once you have a mature agile team effectively practicing TDD, pairing will enable a new developer to get into the swing a things after a couple of iteration. Furthermore, by using pairs from one team to seed a new line, you can get the new line up to speed on TDD much faster than the first line.
In the projects we have measured, we have seen a six fold drop in defects found during automated functional/ regression test once the team learned to do TDD. That is a significant savings. Furthermore, the code reflects a cleaner design, with fewer lines of code for each feature. TDD but a virtual stop to gold plating. TDD is most effective if you story cards have acceptance criteria.
TDD also enables sustainable pace. The team will find that they can continue to get the same number of features done with each iteration because the code remains clean with few defects. With both TDD and automated functional/ regression test, we often see zero defects found during User Acceptance Testing.