schema-less data warehouse and reporting

Question

We have a system that generates many events as the result of a phone call/web request/sms/email etc, each of these events need to be able to be stored and be available for reporting (for MI/BI etc) on, each of these events have many variables and does not fit any one specific scheme.

The structure of the event document is a key-value pair list (cdr= 1&name=Paul&duration=123&postcode=l21). Currently we have a SQL Server system using dynamically generated sparse columns to store our (flat) document, of which we have reports that run against the data, for many different reasons I am looking at other solutions.

I am looking for suggestions of a system (open or closed) that allows us to push these events in (regardless of the schema) and provide reporting and anlytics on top of it.

I have seen Pentaho and Jasper, but most of the seem to connect to a system to get the data out of it to then report on it. I really just want to be able to push a document in and have it available to be reported on.

As much as I love CouchDB, I am looking for a system that allows schema-less submitting of data and reporting on top of it (much like Pentaho, Jasper, SQL Reporting/Analytics Server etc)

Answer 1

I don't think there is any DBMS that will do what you want and allow an off-the-shelf reporting tool to be used. Low-latency analytic systems are not quick and easy to build. Low-latency on unstructured data is quite ambitious.

You are going to have to persist the data in some sort of database, though.

I think you may have to take a closer look at your problem domain. Are you trying to run low-latency analytical reports, or an operational report that prompts some action within the business when certain events occur? For low-latency systems you need to be quite ruthless about what constitutes operational reporting and what constitutes analytics.

Edit: Discourage the 'potentially both' mindset unless the business are prepared to pay. Investment banks and hedge funds spend big bucks and purchase supercomputers to do 'real-time analytics'. It's not a trivial undertaking. It's even less trivial when you try to do such a system and build it for high uptimes.

Even on apps like premium-rate SMS services and .com applications the business often backs down when you do a realistic scope and cost analysis of the problem. I can't say this enough. Be really, really ruthless about 'realtime' requirements.

If the business really, really need realtime analytics then you can make hybrid OLAP architectures where you have a marching lead partition on the fact table. This is an architecture where the fact table or cube is fully indexed for historical data but has a small leading partition that is not indexed and thus relatively quick to insert data into.

Analytic queries will table scan the relatively small leading data partition and use more efficient methods on the other partitions. This gives you low latency data and the ability to run efficient analytic queries over the historical data.

Run a process nightly that rolls over to a new leading partition and consolidates/indexes the previous lead partition.

This works well where you have items such as bitmap indexes (on databases) or materialised aggregations (on cubes) that are expensive on inserts. The lead partition is relatively small and cheap to table scan but efficient to trickle insert into. The roll-over process incrementally consolidates this lead partition into the indexed historical data which allows it to be queried efficiently for reports.

Edit 2: The common fields might be candidates to set up as dimensions on a fact table (e.g. caller, time). The less common fields are (presumably) coding. For an efficient schema you could move the optional coding into one or more 'junk' dimensions..

Briefly, a junk dimension is one that represents every existing combination of two or more codes. A row on the table doesn't relate to a single system entity but to a unique combination of coding. Each row on the dimension table corresponds to a distinct combination that occurs in the raw data.

In order to have any analytic value you are still going to have to organise the data so that the columns in the junk dimension contain something consistently meaningful. This goes back to some requirements work to make sure that the mappings from the source data make sense. You can deal with items that are not always recorded by using a placeholder value such as a zero-length string (''), which is probably better than nulls.

Answer 2

Are these systems schema-less, or is it just that the schemas have not been determined? Do the schemas change frequently?

Answer 3

Now I think I see the underlying requirements. This is an online or phone survey application with custom surveys. The way to deal with this requirement is to fob the analytics off onto the client. No online tool will let you turn around schema changes in 20 minutes.

I've seen this type of requirement before and it boils down to the client wanting to do some stats on a particular survey. If you can give them a CSV based on the fields (i.e. with named header columns) in their particular survey they can import it into excel and pivot it from there.

This should be fairly easy to implement from a configurable online survey system as you should be able to read the survey configuration. The client will be happy that they can play with their numbers in Excel as they don't have to get their head around a third party tool. Any competent salescritter should be able to spin this to the client as a good thing. You can use a spiel along the lines of 'And you can use familiar tools like Excel to analyse your numbers'. (or SAS if they're that way inclined)

Wrap the exporter in a web page so they can download it themselves and get up-to-date data.

Note that the wheels will come off if you have larger data volumes over 65535 respondents per survey as this won't fit onto a spreadsheet tab. Excel 2007 increases this limit to 1048575. However, surveys with this volume of response will probably be in the minority. One possible workaround is to provide a means to get random samples of the data that are small enough to work with in Excel.

Edit: I don't think there are other solutions that are sufficiently flexible for this type of applicaiton. You've described a holy grail of survey statistics.

I still think that the basic strategy is to give them a data dump. You can pre-package it to some extent by using OLE automation to construct a pivot table and deliver something partially digested. The API for pivot tables in Excel is a bit hairy but this is certainly quite feasible. I have written VBA code that programatically creates pivot tables in the past so I can say from personal experience that this is feasible to do.

The problem becomes a bit more complex if you want to compute and report distributions of (say) response times as you have to construct the displays. You can programatically construct pivot charts if necessary but automating report construction through excel in this way will be a fair bit of work.

You might get some mileage from R (www.r-project.org) as you can construct a framework that lets you import data and generate bespoke reports with a bit of R Code. This is not an end-user tool but your client base sounds like they want canned reports anyway.