Easiest way to track search terms with Google Analytics?

Question

My last question was somewhat narrower than this one.

I am interested to know how to track search terms in general. How would you install Google Analytics to simple form with a submit button (assuming there is only one field)?

Answer 1

Try using the utm_term URL parameter in your URL you send to GA. Example: utm_term=running+shoes

You can submit to GA a URL as described here: http://www.google.com/support/forum/p/Google+Analytics/thread?tid=24abd1518783c26f&hl=en

Answer 2

In Google Analytics, under Profile Settings enable site search (Do Track Site Search), and set the Query Parameter to the name of the input field. (And, of course, make sure that the tracking code was installed on the page the form's action points to.)