This is a simple and common scenario at work, and I'd appreciate some input.
Say I am generating a report for the owners of a pet show, and they want to know which of their customers have bought how many of each pet. In this scenario my only tools are SQL and something that outputs my query to a spreadsheet.
As the shop owner, I might expect reports in the form:
Customer Dog Cat Rabbit
1 2 3 0
2 0 1 1
3 1 2 0
4 0 0 1
And if one day I decided to stock Goldfish then the report should now come out as.
Customer Dog Cat Rabbit Goldfish
1 2 3 0 0
2 0 1 1 0
3 1 2 0 0
4 0 0 1 0
5 0 0 0 1
But as you probably know, to have a query which works this way would involve some form of dynamic code generation and would be harder to do.
The simplest query would work along the lines of: Cross join Customers and Pets, Outer join Sales, Group, etc. and generate:
Customer Pet Quantity
1 Dog 2
1 Cat 3
1 Rabbit 0
1 Goldfish 0
2 Dog 0
2 Cat 1
2 Rabbit 1
...etc
a) How would I explain to the shop owners that the report they want is 'harder' to generate? I'm not trying to say it's harder to read, but it is harder to write.
b) What is the name of the concept I am trying to explain to the customer (to aid with my Googling)?