I recommend you to start simple, UML actually tells you adapt their techniques to the size of your business, so don't over doit, but make sure to at least have a basic workflow diagram(a simple diagram is better than no diagram at all).
Basic circles and arrows should work, think in every circle as a page, and every arrow as a link. For more complex things like ajax, you can imagine that by doing click you go the "function page" and then return (two way arrow).
You can also have hidden processes like a login validation, a page that you really never see, but you visit and then automagically jumps to a welcome page(or the login page in case of errors).
I use Dia to make that simple diagrams(Just simple arrows and the usecase circles from the UML section).