Who are the best thinkers in each problem domain? Please provide one domain per answer, and post it wiki editable.
Answers should include the resources (papers, books, podcasts, youtube video, blogs, etc.) that support the work those thinkers have done. My hope is voting will float the more coherent domains to the top, and wiki editing will, over time, provide a good set of resources for studying that domain.
Here are some examples of what I am thinking (each would be a single answer):
Debugging - John Robbins is authorative on debugging on the windows platform. Andreas Zeller for delta debugging, coded DDD, and wrote the great book Why Programs Fail.
Social Software - Clay Shirky is incredibly insightful and prolific. His paper A Group is its own worst enemy changed my mind that social software was an interesting topic. He has many lectures available on youtube.
Game Design- Ralph Koster for the book A Theory of Fun. Katie Salen and Eric Zimmerman for the book Rules of Play.
(Why not just look on wikipedia? Because the real underlying question is to find the interesting problem domains. It's hard to discover a topic you don't know about!)