To be able to directly update/control where a domain/subdomain resolves to, you must have your own name server. When you register a domain under a TLD (for example, .com), that TLD has a nameserver. Anytime a client needs to look up the IP to something.com
, they ask the .com
nameserver where to find the nameserver for something
. That nameserver in turn returns data about the domain or subdomain.
When you register a domain at a place like GoDaddy or Network Solutions, and you use their online tools to point your various subdomains to IP addresses, you are creating entries on their nameserver. When a client requests your domain, the root nameserver tells them to check with GoDaddy's nameserver. If you look through the configuration options of your registrar, you'll generally find a place to specify your own nameserver instead of entering domain IPs. Setting that will tell the chain of nameservers to defer resolution of your subdomains to that nameserver. Obviously at that point, having direct control over the mechanism of name-address resolution, you can do whatever you like.
Here's one list of open-source name servers. There are many others, ranging from free OSS to custom, proprietary and very expensive. Technically you could also write your own, as BIND is a public, standard format.