I followed Rob's blog post, and made a slightly different control. The control is a conditional one, really just like an if-clause:
<wc:PriceInfo runat="server" ID="PriceInfo">
    <IfDiscount>
        You don't have a discount.
    </IfDiscount>
    <IfNotDiscount>
        Lucky you, <b>you have a discount!</b>
    </IfNotDiscount>
</wc:PriceInfo>
In the code I then set the HasDiscount property of the control to a boolean, which decides which clause is rendered. 
The big difference from Rob's solution, is that the clauses within the control really can hold arbitrary HTML/ASPX code.
And here is the code for the control:
using System.ComponentModel;
using System.Web.UI;
using System.Web.UI.WebControls;
namespace WebUtilities
{
    [ToolboxData("<{0}:PriceInfo runat=server></{0}:PriceInfo>")]
    public class PriceInfo : WebControl, INamingContainer
    {
        private readonly Control ifDiscountControl = new Control();
        private readonly Control ifNotDiscountControl = new Control();
        public bool HasDiscount { get; set; }
        [PersistenceMode(PersistenceMode.InnerProperty)]
        [DesignerSerializationVisibility(DesignerSerializationVisibility.Content)]
        public Control IfDiscount
        {
            get { return ifDiscountControl; }
        }
        [PersistenceMode(PersistenceMode.InnerProperty)]
        [DesignerSerializationVisibility(DesignerSerializationVisibility.Content)]
        public Control IfNotDiscount
        {
            get { return ifNotDiscountControl; }
        }
        public override void RenderControl(HtmlTextWriter writer)
        {
            if (HasDiscount)
                ifDiscountControl.RenderControl(writer);
            else
                ifNotDiscountControl.RenderControl(writer);
        }
    }
}