When I try to close my Google docs tab with unsaved changes, this is what I get in my browser (FF 3.5).
Are you sure you want to navigate away from this page?
You have unsaved changes in this document. Click Cancel now, then 'Save' to save them. Click OK now to discard them.
Press OK to continue, or Cancel to stay on the current page.
My question is whether such alerts are part of the web app (gdocs for eg.) or are they given out by the browser? If latter, how is this done?
The alerts are part of the web application. View the source code and look at the javascript.
You are probably looking for "onUnload"
<body onUnload=alert('Please dont leave! I love you!');>
or
<body onUnload=exitfunction();>
By the browser. It's the onbeforeunload handler that returns the customized text of the dialog, which is only the middle of the three paragraphs - the other two paragraphs as well as the text of the buttons cannot be customized or otherwise changed.
window.onbeforeunload = function(){ return 'Testing...' }
Will yield a dialog that says
Are you sure you want to navigate away from this page?
Testing...
Press OK to continue, or Cancel to stay on the current page.
You can nullify this by setting the handler to null
window.onbeforeunload = null;
Which StackOverflow itself does in a few places ;)