Looks like they are using a custom tileset to host there own map tiles and use the Google Maps API to do the panning/zooming stuff:
From there source (the code is obfuscated, but there are some easily recognizable bits):
var Ag=new google.maps.TileLayer(
new google.maps.CopyrightCollection("gothere.sg"),
10,22,{isPng:true,opacity:1});
This is one of the first things you have do do when you are setting up your own TileLayer.
I have answered a question previously which included a HowTo for implementing this sort of thing. You can find it here:
http://stackoverflow.com/questions/1058988/marking-streets-in-google-maps/1061003#1061003
They are also setting up there own GUI elements on top of the map to customize their look and feel.
Response to comment:
In the other answer I show a simple example of a custom tileset implementation. You can find the doco for it here:
http://code.google.com/apis/maps/documentation/overlays.html#Tile%5FLayer%5FOverlays.
You can put anything you like in your custom tilesets, you certainly aren't limited to cities that Google has mapped. Here are a few other examples of custom tilesets: