You will need to set the value of the server control in code
First of all, assign an ID to the label control so you can access the control
<asp:Label ID="myLabel" runat="server" />
Then, in your Page_Load function, set the value of your labels 'Text' field
protected void Page_Load(object sender, EventArgs e)
{
myLabel.Text = 'Whatever you want the label to display';
}
This function will be in your code behind file, or, if you are not using the code behind model, inside your aspx page you will need
<script runat="server">
protected void Page_Load(object sender, EventArgs e)
{
myLabel.Text = 'Whatever you want the label to display';
}
</script>
Good luck.