I think all the attributes you list -- efficiency, user friendliness, etc -- are attributes of a good design rather than a good toolkit. Just about any toolkit can be used to meet those goals. I think the question might be different if you were asking about eye candy, fancy multi-media, etc. There are definitely some toolkits that do that better than others.
If you're interested in usability first (and it sounds like you are), focus on the design then pick whatever toolkit meets your current abilities and can handle your design. For example, if you require 3D images that might narrow your choices; likewise if you need to show videos, that will influence which toolkits you can choose from.
So, start with a good design. From that, create a list of requires for the toolkit -- rich editing controls, video, 3D, etc. And then look for a toolkit that provides what you need.
The best toolkit in the world won't make up for poor design.