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1

My app needs to activate, or at least be able to something on the system event, like new message, or new email/etc. Is it possible? If not -- any possible workarounds?

A: 

I don't believe you can do that. Option 1 - register a custom URL scheme and then e-mail a link. The iPhone will start your app with the link when the user clicks on it.

Option 2 - Use the Apple Push Notification Service.

Jeremy