Yes, users will be tracked, but the same visitor coming from www.datalookups.com and datalookups.com will be counted as two different visitors. GA uses cookies to store session information on visitors, and since www.datalookups.com and datalookups.com are different hosts, different cookies belong to them. To get over this issue, I suggest to set up a proper HTTP redirection that brings permanently either user from www.datalookups.com to datalookups.com or vice versa—it's a matter of taste. (Not to mention that this method balks search engine crawlers to index your web content twice.)
For the sake of completeness, there is a way to tell Google Analytics to share session information between to different hosts with the pageTracker._setDomainName
function, but that is not the right answer for the current situation.