You can get the Enum name as a string like this
FilterType myType = FilterType.Rigid;
String strType = myType.ToString();
However, you may be stuck with the Camel Case/Hungarian notation, but you can easily convert that to a more user friendly String using a method like this (Not the prettiest solution, I would be grateful for input on optimizing this):
Public Shared Function NormalizeCamelCase(ByVal str As String) As String
    If String.IsNullOrEmpty(str) Then
        Return String.Empty
    End If
    Dim i As Integer = 0
    Dim upperCount As Integer = 0
    Dim otherCount As Integer = 0
    Dim normalizedString As String = str
    While i < normalizedString.Length
        If Char.IsUpper(normalizedString, i) Then
            ''Current char is Upper Case
            upperCount += 1
            If i > 0 AndAlso Not normalizedString(i - 1).Equals(" "c) Then
                ''Current char is not first and preceding char is not a space
                ''...insert a space, move to next char
                normalizedString = normalizedString.Insert(i, " ")
                i += 1
            End If
        ElseIf Not Char.IsLetter(normalizedString, i) Then
            otherCount += 1
        End If
        ''Move to next char
        i += 1
    End While
    If upperCount + otherCount = str.Length Then
        ''String is in all caps, return original string 
        Return str
    Else
        Return normalizedString
    End If
End Function
If that's still not pretty enough, you may want to look into Custom Attributes, which can be retrieved using Reflection...