In the head portion of my Master page i have a link to an external CSS file
<link href="style.css" rel="stylesheet" type="text/css" />
Although i am able to apply the style in child pages in design time...
<asp:Label ID="Label" runat="server" CssClass="BodyText" Text="This is a link"></asp:Label>
...in run time child pages have no style.
So, What am i missing here?