I'd say your real question is not how to handle replication, but how to handle scale out, or at least scale out for queryability. And while there are various answers to this conundrum, one answer will stand out: not using replication.
The problem with replication, specially with merge replication, is that writes gets multiplied in replication. Say you have a system which handles a load of 100 queries (90 reads and 10 writes) per second. You want to scale out and you choose replication. Now you have 2 systems, each handling 50 queries, 45 reads and 5 writes each. Now those writes have to be replicated so the actual number of writes is not 5+5, but 5+5 (original writes ) and then another 5+5 (the replica writes), so you have 90 reads and 20 writes. So while the load on each system was reduced, the ratio of writes and reads has increased. This not only changes the IO patterns, but most importantly it changes the concurency pattern of the load. Add a third system and you'll have 90 reads and 30 writes and so on and so forth. Soon you'll have more writes than reads and the replication update latency combined with the concurency issues and merge conflicts will derail your project. The gist of it is that the 'soon' is much sooner than you expect. Is soon enough to justify looking into scale up instead, since you're talking a scale out of 6-8 peers at best anyway, and 6-8 times capacity increase using scale up will be faster, much more simpler and possible even cheaper to start with.
And keep in mind that all these are just purely theorethical numbers. In practice what happens is that the replication infrastructure is not free, it adds its own load on the system. Writes needs to be tracked, changes have to be read, a distributor has to exists to store changes until distributed to subscribers, then changes have to be writes and mediated for possible conflicts. That's why I've seen very few deployments that could claim success with a replication based scale out strategy.
One alternative is to scale out only reads and here replication does work, usualy using transactional replication, but so does log-shipping or mirroring with a database snapshot.
The real alternative is partitioning (ie. sharding). Requests are routed in the application to the proper partition and land on the server containig the appropiate data. Changes on one partiton that need to be reflected on another partition are shipped via asynchronous (usually messaging based) means. Data can only be joined within a partition. For a more detailed discussion of what I'm talking about, read how MySpace does it. Needless to say, such a strategy has a major impact on the application design and cannot be simply glued in after v1.