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124

answers:

3

For example would the following code penalize you in regards to SEO?

<h2>Singles events across the UK! <span>Including Bristol, Manchester, London, Birmingham &amp; Newcastle.</span></h2>

Would the content inside the <span> tags be regarded as less important?

A: 

You can never be sure about SEO but the answer is no, it doesn't hurt the search engine rankings.

cherouvim
A: 

Span is not required in the header tag, unless for a purpose (when an author wishes to assign style information to a set of elements). The documents are being read by a machine which are fed specific instructions and structure to process the meaning of that content. It depends.

DP
The `<span>` tag is required for a colour change for part of the text? So what depends?
Rob Such
A: 

The tag on its own shouldn't, but be wary if you're setting the span to display: none in a deliberate attempt to hack SEO, you may get penalised.

Andrew Bullock