I think you are confusing two things. Promotion is the process by which values of integer type "smaller" that int/unsigned int are converted either to int or unsigned int. The rules are exprimed somewhat strangely (mostly for the benefit of handling adequately char) but ensure that value and sign are conserved.
Then there is the different concept of usual arithmetic conversion by which operands of arithmetic operators are converted to a common type. It begin by promoting the operand (to either int or unsigned) if they are of a type smalled than int and then chosing a target type by the following process (for integer types, 6.3.1.8/1)
If both operands have the same type, then no further conversion is needed.
Otherwise, if both operands have signed integer types or both have unsigned
integer types, the operand with the type of lesser integer conversion rank is
converted to the type of the operand with greater rank.
Otherwise, if the operand that has unsigned integer type has rank greater or
equal to the rank of the type of the other operand, then the operand with
signed integer type is converted to the type of the operand with unsigned
integer type.
Otherwise, if the type of the operand with signed integer type can represent
all of the values of the type of the operand with unsigned integer type, then
the operand with unsigned integer type is converted to the type of the
operand with signed integer type.
Otherwise, both operands are converted to the unsigned integer type
corresponding to the type of the operand with signed integer type.
(Note that ISTR that those rules have changed slighlty between C89 and C99)