Lose the onclick. There is no benefit to it whatsoever, since it just acts like a normal link (except much more broken). Now you don't have to worry about escaping JavaScript inside JavaScript and the consequent \\\\\\\\ madness.
var buttonhtml= (
'<a href="http://ko.ly?action=shorten&amp;uri='+encodeURIComponent(location.href)+'&amp;dest=twitter.com/?status=Reading">'+
'<img src=http://assets.revback.com/scripts/images/twitter.png">'+
'</a>'
);
(Note that the encodeURIComponent, which is essential to correctly inserting your current URL into another URL without breaking, is also protecting you from HTML-injection, since < and & characters get %-encoded. Without that safeguard, any page that includes your script has cross-site-scripting vulnerabilities.)
Better still, lose the HTML string-slinging altogether and use DOM methods to create your content. Then you don't need to worry about & and other HTML escapes, and you don't have to hack your HTML together with crude, unreliable string replacing. You seem to be using jQuery, so:
var link= $('<a>', {href:'http://ko.ly?action=shorten&uri='+encodeURIComponent(location.href)+'&dest=twitter.com/?status=Reading'});
link.append('<img>', {src: 'http://assets.revback.com/scripts/images/twitter.png'});
link.appendTo(mydiv);
ETA: I'd replace the whole markuppy mess with a loop and the data broken out into a lookup. ie. something like:
(function() {
var u= encodeURIComponent(location.href);
var t= encodeURIComponent(document.title);
var services= {
Facebook: 'http://www.facebook.com/sharer.php?u='+u,
Twitter: 'http://ko.ly?action=shorten&uri='+u+'&dest=twitter.com/?status=Reading',
StumbleUpon: 'http://www.stumbleupon.com\/submit?url='+u+'&title='+t,
// several more
};
var share= $('<div class="ea_share"><h4>Share this with others!</h4></div>');
for (var s in services) {
share.append($('<a>').attr('href', services[s]).attr('title', 'Click to share this on '+s).append(
$('<img>').attr('src', 'http://assets.styleguidence.com/scripts/images/'+s.toLowerCase()+'.png')
));
}
$('#question .vt').append(share);
})();