How to stop ADO Data Service from sending 'MetaData' with the Data

Question

I'm using MS Data Service to send JSON. (Using a View in the DB)

Problem is that it sends "__metadata": { "uri":"ALL THE DATA REPEATED"}

with the Data - each time.

This doubles our Data over the wire each call.

THERE MUST BE A WAY TO TURN THIS OFF!!!

WHO KNOWS HOW?

THX