Keep track of a many-to-many relationship in a table specifically for that relationship, turning the relationship into two one-to-many relationships pointing in opposite directions.
CREATE TABLE customer (
customer_id VARCHAR NOT NULL,
name VARCHAR NOT NULL,
PRIMARY KEY (customer_id));
CREATE TABLE publication (
issn VARCHAR NOT NULL,
name VARCHAR NOT NULL,
PRIMARY KEY (issn));
-- Many-to-many relationship for subscriptions.
CREATE TABLE subscription (
customer_id VARCHAR NOT NULL,
FOREIGN KEY customer_id REFERENCES customer (customer_id),
issn VARCHAR NOT NULL,
FOREIGN KEY issn REFERENCES publication (issn),
begin TIMESTAMP NOT NULL,
PRIMARY KEY (customer_id, issn));
You then make use of the relationship table to join other tables through it via the foreign keys.
-- Which customers subscribe to publications named 'Your Garden Gnome'?
SELECT customer.*
FROM customer
JOIN subscription
ON subscription.customer_id = customer.customer_id
JOIN publication
ON subscription.issn = publication.issn
WHERE
publication.name = 'Your Garden Gnome';
-- Which publications do customers named 'Fred Nurk' subscribe to?
SELECT publication.*
FROM publication
JOIN subscription
ON subscription.issn = publication.issn
JOIN customer
ON subscription.customer_id = customer.customer_id
WHERE
customer.name = 'Fred Nurk';