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answers:

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Hi, I'm going to build an installer to deploy my application which is a Windows executable file(not a MSI file). I'm using NSIS. This application targets French people and "install" word is close to "installation" in French.

Is there a filename convention? What is the best choice for you?

It seems that "setup.exe" is the most popular name compare to "install.exe"

What do you think?

Thanks for your reply.

A: 

setup.exe is definitely the most popular convention in the Windows world. I'd say go with that.

Pekka
Yes. In addition, my hypothesis is that install.exe was slightly more popular in the past.
Andreas Rejbrand
A: 

I'd never really thought about it... but having done just that - setup is really the wrong word and install is, I suppose, the correct term.

You're installing the software, so I would go with install... setup implies it has already been installed (unless your changing settings during the install) - either way you are still installing something.

Blind Trevor
Except many installers detect whether you already have the stuff installs and does an upgrade, or allow you to uninstall, or remove/add parts of the thing. i.e. it's setup
nos
A: 

Sometimes setup.exe is used for install, repair and remove application. I think there is no good answer for this question. I prefer such names as application_installer or application_setup. Even in one organization there is Firefox Setup 3.5.6.exe and sunbird-0.3.pl.win32.installer.exe.

Michał Niklas
I didn't think about that but you're right, application name with version number should be good choice. eg "myapplication_101.exe" (with underscore between I dont like spaces into filename!)
fxkim

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