Generally, the small arrows on the text of an association are for readability, a hint as to the direction the text should read. The below example is for class diagrams but the same would be true for a use case diagram. I've never seen a good example of when to use them on a use case diagram though.
The association direction indicates the direction of visibility. If a pilot flies multiple flights in one day, do you want to go to the pilot to get the list of his flights
or go to the flight to find the pilot?
Sometimes it's easier to indicate in the association which way to read it with no direction arrow on the association line itself.