It seems that the Windows Phone 7 SDK doesn't support running inside a VM. On Parallels, the entire VM simply crashes when the emulator is starting up.
Around the web, though, a few people have reported that they were able to use it by changing a lot of the VM settings.
What do I have to change to be able to run it? I'm specially interested in Parallels, but VMWare or any other simulator that run on OSX if fine for me!