In the video/PDF from "Data pipelines with Google App Engine" Brett puts "now / 30" into the task name noting that he will explain the reason later, but somehow he never does. :)
http://www.youtube.com/watch?v=zSDC_TU7rtc#t=41m35
task_name = '%s-%d-%d' % (sum_name, int(now / 30), index)
Do you have any idea about the reason? Does it have anything to do with the 7 day period in which one can't re-use task names?
URL to the session page: http://tinyurl.com/3523mej