Just let me start out saying, there's no sure answer to this question.
Apple has the current popularity and marketing that people know about it's app store.
Android, and the App Market, will eventually have a larger userbase than the iPhone though, due to the number of handsets and it's quick market penetration. However, marketing about the App Market itself is small, more from the fragmentation of the OS which is starting to even out (50%+ devices are now on version 2 of the OS).
Apple's long waiting period (2+ months for some people) and possible app rejections for both policy and business reasons (blocking competitors usually) can be a cause of future frustration, since you won't run into any of these issues until development is done.
Android is less restrictive, and even allows it's users to install alternative markets and install applications from the internet or SD card, which can be very useful during beta testing.
As far as OVI goes, I've heard very little about it, and doubt the penetration in the near future will be that great, especially to a market willing to buy apps.
The general consensus is that the money is currently in the Apple App Store, but no one knows how the future will end up. I think the quickly-growing Android userbase and smaller market may lead to greater opportunity for developer's efforts to shine through in the near future.