views:

170

answers:

3

I need to send regular newsletters, as well as smaller batches, to a 10k strong mailing list, programmatically.

We're currently exporting our list and then using Campaign Monitor's web interface to create and send the newsletters. Campaign Monitor is great, but it is simply too expensive. Sending just one email to the entire list costs us $105, sending smaller batches is even more expensive as they charge 'per campaign'.

I have two requirements:

  1. I don't want to worry about bouncing, domain keys, black lists, ISPs, or any of that bs.
  2. I want a solution that is as cheap as possible.

My best bet seems to be using SendGrid (or something else?). It seems that they give you an SMTP server and they worry about all the crap in requirement 1. How does one actually use that to send email programmatically? Loop through the list and mail()? Seems like thats not very efficient. If you have experience with SendGrid, please share. This still isn't terribly cheap -- $80/mo -- but better than CM.

Alternatively, should I start looking at 'the cloud' as a solution. It would be cheaper it seems -- at least I'd be paying for what I'm using, but is it the same as rolling your own? Would I have to worry about the crap in requirement 1?

Or am I totally missing some other simpler solution? I really need help visualizing my options.

+3  A: 

I think GAE might be worth trying for your use case. It certainly should be cheaper than CM, and might be cheaper than SendGrid depending on how many recipients you e-mail.

Your volume of e-mails easily fits within GAE's limits. GAE allows e-mail to be sent to 2,000 recipients for free each day. Since you are willing to pay, you can send mail to up to 7,400,000 recipients per day. (Quota details)

If you go over the daily free quota of 2,000 recipients, you would have to pay $0.0001 per recipient.

This means you could e-mail about 860,000 recipients for $80/month (that works out to 28,666 per day [including 2,000 for free per day]). If you are e-mailing fewer people, then GAE may be cheaper than SendGrid. If you plan to e-mail more, then GAE will be more expensive.

Another advantage: with GAE, you may not have to worry as much about batching e-mails since GAE only charges per recipient.

Disadvantage of GAE: GAE also bills for other resources like CPU, bandwidth, etc. Depending on how you send e-mails and their content, you may or may not require more resources than GAE provides for free. You'll have to try it out to determine whether this will be an issue or not.

David Underhill
I think for us, the cost of GAE would be negligible compared to CM and even SendGrid. However, the remaining question I have is deliverability. The primary reason for using SendGrid or CM is that they can take care of the signing of your email with domain keys, worry about bounce mails, ISP differences, etc. which means you can get through the spam filters. Is this something that GAE takes care of?
Nick
Unfortunately, I don't think GAE will be able to take care of your deliverability concerns as well as SendGrid [advertises]. In particular, GAE doesn't provide any documentation which suggests that it tries to avoid violating ISP rate limits or anything fancy like that. However, it still might be worth trying out app engine for a few mailings to see if it works acceptably for your needs.
David Underhill
I think I'll give GAE a shot, the pricing is too attractive. For future generations: AuthSMTP is another alternative to SendGrid, but they don't offer anything in terms of analytics out of the box.
Nick
GAE didn't work out. I would have to roll too much extra plumbing: interfacing with GAE through REST, analytics, bounce handling. Enough to keep one busy for weeks.
Nick
A: 

Hello -

I picked up on this discussion and thought I would offer any help/answers that might be of use. I actually work at SendGrid, and would love to fill you in on any specifics that might make your decision easier. Also, if you have been using GAE, we would love to hear how that experience has been for you.

Just looking to help, not make the hard sell.

Best,

Tim

Tim F
Actually, I decided on SendGrid -- independently, back when I asked the question. The only think that made my decision so hard was your pricing. Pay as you go pricing would put you guys way ahead of competition (a la Postmark, but for mass mail). Or perhaps pricing thats at least as flexible as AuthSMTP. I'm in poorly funded non-profit space, so we have a large list and very little money. Monthly costs add up while our send volume is irregular.With GAE, I would have to roll a lot of code for something that is not our main differentiator. Also, it's funky with bounces and is HTTP only.
Nick
cool -glad to hear you are giving it a try. Since you are a non-profit, we could certainly work out some kind of discounted plan if you are interested. feel free to contact me directly - timfalls at sendgrid dot com.look forward to hearing from you!
Tim F
A: 

A solution that might work is: Dada Mail

You can find it at DadaMailProject.com

They just released their latest version.

There is a free version (with Dada links at the bottom of each eMail).

There is a 50 $/year version (one payment, one year downloads, lifetime use of software).

You could get a cheap hosting (BlueHost.com suggested with not affiliation), and install Dada Mail there.

My 0.02!

=)