Issue in getting deb package with dpkg command

Question

Any idea for the following error while creating a deb file with the

dpkg-buildpackage -rfakeroot command.
"
dpkg-buildpackage: host architecture i386
fakeroot debian/rules clean
dh_testdir
dh_testroot
rm -f build-stamp configure-stamp
# Add here commands to clean up after the build process.
/usr/bin/make clean
make[1]: Entering directory `/tmp/sample-0.1+9.04'
make[1]: *** No rule to make target `clean'. Stop.
make[1]: Leaving directory `/tmp/sample-0.1+9.04'
make: *** [clean] Error 2
dpkg-buildpackage: failure: fakeroot debian/rules clean gave error exit status 2