I don't believe WF is that widely used; we're probably one of the few places currently using it (WF3) and we're ditching it for a simpler bespoke solution instead of migrating to WF4.
A problem is that one of the main audiences WF is aimed at is those building 'enterprise' type systems (i.e. solutions with complex long-running stateful processes) but Microsoft don't provide any 'enterprise class' hosting solution for it, and writing your own is a painful experience (been there, done that). The AppFabric stuff for WF4 looked like it could answer this issue, but ended up being nothing more than a bit of logging and persistence framework, leaving the actual hard problem of hosting completely out of the picture.
It's a shame, because WF4 looks like a great framework for building this type of application. With the right hosting it could be 'BizTalk done right' (speaking as a seasoned BizTalk developer here too). But until there's a good hosting solution out of the box, I'd expect its use to be fairly limited.