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I don't like using external code or services for anything, prefer in house. Instead of using Google analytic what other page tag analytic frameworks can we use to install on our system for traffic analytic? Or how hard is to build something in-house only for our website? It's a social website and would like to customize it to even track per sub directory also (meaning per user) in one central interface.

A: 

Check out

Piwik is a downloadable, open source (GPL licensed) real time web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages… and so much more.

Similar project: http://www.openwebanalytics.com/

How hard would be custom solution? Depends on your team. How long would it take? 4-6 weeks ;)

The MYYN