Technically, there isn't a row to point to because SQL didn't write the data to the table. I typically just capture the trace, run it Query Analyzer (unless the problem is already obvious from the trace, which it may be in this case), and quickly debug from there with the ages old "modify my UPDATE to a SELECT" method. Doesn't it really just break down to one of two things:
a) Your column definition is wrong, and the width needs to be changed
b) Your column definition is right, and the app needs to be more defensive
?