Our Google analytics numbers suddenly dropped from 100k visits to 1k visits starting July 2nd, for one of the sites. Any idea why that could be? We did not change anything with the tracking. Other sites we track seem okay.
A:
Do you know where your traffic is coming from? Have you been blacklisted from search engines (that still seems extreme)
b8b8j
2010-07-15 18:41:24
+1
A:
Sounds legitimate to me.
Here are some reasons for declining visits:
- A search engine ranking index dropped (ie, when searched your site is now deeper in the results than before)
- Somewhere your site got a bad review or a bad rap
- A seasonal interest or fad has ended and visitors are not as interested
- Some of your linkers could have dropped some of their links that lead to you
If you are truely interested, more investigation is needed. Here is what you can take a look at:
- Check your search engine rankings, make sure your site still shows up, etc
- Look for bad reviews/flamings of your site
- Use Google Analytics and see which major sources of visitors have changed from your 100k -> 1k decline (find the pages/sites visitors were comming from, and if they are still comming from there)
- Use Google Analytics to see which pages visitors are leaving on, is there a problem with your site, do they not like something?
- Check to make sure none of your pages have inadvertently lost their Google analytics tracking code
rlb.usa
2010-07-15 18:42:37
Thanks for the detailed response. Search engine rankings seem fine. The analytics code seems to be intact on all the pages. To me it looks like something fishy on Google analytics side. I am trying to dig up the web server logs and put it through an analyzer to see if that is seeing a drop.
Eqbal
2010-07-15 20:00:56
We have multiple profiles on the account and all the other profiles' numbers seem okay. The default profile is the only one that shows this drop!
Eqbal
2010-07-16 19:26:21