I've previously asked how long it takes for a winning combination to appear on Google's Web Optimizer, but now I have another weird problem during an A/B test:
For the past two days has Google announced that there was a "High Confidence Winner" that had a 98.5% chance of beating the original variation by 27.4%. Great!
I decided to leave it running to make absolutely sure, but something weird happened: Today Google is saying that they "haven't collected enough data yet to show any significant results" (as shown below). Sure, the figures have changed slightly, but they're still very high: 96.6% chance of beating the original by 22%.
So, why is Google not so sure now?
How could it have gone from having a statistically significant "High Confidence" winner, to not having enough data to calculate one? Are my numbers too tiny for Google to be absolutely sure or something?
Thanks for any insights!