The only way I found out how to do it was by creating a custom 'export' function...which really is quite simple.
Step 1: Create a parameter in your report called "ShowImage". I used the data type of String, made the prompt hidden and set a default value of "False". That way, when the report first runs in your report viewer on your page, it is not hidden.
Step 2: Change the visibility property for your image to an expression that has the following:
=CBool(Parameters!ShowImage.Value)
Step 3: Hide the Export Controls on your report viewer. Here is my example:
<rsweb:ReportViewer ID="ReportViewer1" runat="server" ShowExportControls="false" Font-Names="Verdana" Font-Size="8pt">
<LocalReport ReportPath="Report1.rdlc" >
</LocalReport>
</rsweb:ReportViewer>
Step 4: Add a button to your page and code the custom export. You will need to be sure to set the parameter you created in step 1.
Protected Sub Button1_Click(ByVal sender As Object, ByVal e As System.EventArgs) Handles Button1.Click
'Create ReportViewer
Dim viewer As New Microsoft.Reporting.WebForms.ReportViewer()
Dim p(0) As Microsoft.Reporting.WebForms.ReportParameter
p(0) = New Microsoft.Reporting.WebForms.ReportParameter("ShowImage", "True")
viewer.LocalReport.ReportPath = Server.MapPath("Report1.rdlc")
viewer.LocalReport.SetParameters(p)
'Export to PDF
Dim reportContent As Byte() = viewer.LocalReport.Render("PDF", Nothing, Nothing, Nothing, Nothing, Nothing, Nothing)
'Return PDF
Me.Response.Clear()
Me.Response.ContentType = "application/pdf"
Me.Response.AddHeader("Content-disposition", "attachment; filename=Report.pdf")
Me.Response.BinaryWrite(reportContent)
Me.Response.End()
End Sub
That's it. May I ask, why didn't you want to create a custom export event?