Background: All of my experience in developing software and managing projects has been related to applications (not counting a few trivial hacked-together websites here and there). Process-wise, I typically start off templating Rapid Development and the Software Project Survival Guide and then tweaking the plan to suit the needs, resources, etc. of the project. This has worked well for me.
Soon I'm going to start building a website to supplement an application that I've been working on that will require a lot more planning and foreknowledge than sites I've made previously (think something akin to Newgrounds). There will be 2 other developers on the project, and we're all on separate continents (only reason I mention this is to dissuade answers involving "small team doesn't need any kind of formal process").
My question is, what changes should I anticipate when moving from the planning of an application to the planning of a website (though the site will involve web applications as well. using django.)?