jQuery Cycle with defined pager links

Question

I built a player using cycle that cycles through various promos but I want to define the specific descriptive pager links for each page (other than 1,2,3, etc.) I know this should be possible but cannot figure out how... Even when I have added elements in the pager div they show up but the numbers that are auto generated are what controls the player. Thanks in advance for the help!

$(document).ready( function(){
  $('#promoPlayer').cycle({
    fx: 'fade',
    speed: 600,
    timeout: 6000,
    delay: 1000,
    pager:'#pager'
  });
})