facebox problem loses on ajax

Question

Hello, I have a website that uses ajax jquery and facebox. ( http://tinyurl.com/23eh4xc )

Inside the div "#content" there are some links to other pages that open fine using facebox.

If I reload the content of that div using ajax jquery , then the links wont popup using facebox effect anymore.

I tried to create a function that I would call whenever I call the function that changes the contents of div #content , but no luck . I know that I must reinit/reload the facebox to DOM everytime I load something new to the page that contains rel="lightbox" ,but I cant figure it out how.I call this inside

function showcategory() {
reinit();
...
}

function reinit() {
  $('a[rel*=facebox]').facebox() ;
}